Let's Play
Let's Play is a corporate social responsibility initiative developed by SuperSport and partners in response to a National need: our children are becoming alarmingly inactive and obesity in children is on the increase. Children have forgotten (or have not been taught) how to play. Instead of heading outdoors for an afternoon of fun and activity, they stay indoors tied to television screens and interactive electronic games.
As a result children are growing up without the benefits that regular activity offers:

good health and fitness, physical skills (balance, agility, speed and co-ordination), increased immunity, nutritional awareness, improved body image, confidence and self-esteem, social skill development and the making of friends.

At Let's Play, our aim is to elevate awareness of our social situation and to introduce and encourage play, activity and sport in schools and at home. This is done through advanced media campaigns and close associations with organisations - our Play Partners - that target children and introduce activities to schools, homes and communities. http://www.letsplay.org